We build and manage paid ad campaigns specifically for high-ticket local service businesses — with every decision made around lead quality, cost per booked appointment, and the economics of your specific service area. Here’s what that looks like in practice.
Paid advertising · For home service & trades businesses
Your ads are running.
So why aren't the right jobs coming in?
Most home service businesses running paid ads share the same problem — they’re spending money, but either the phone isn’t ringing, or it is ringing with price shoppers, wrong suburbs, and services they don’t even offer. We run paid ad campaigns with one goal: more booked jobs, less wasted spend.
- Built for home services and trades — we understand job values, service areas, and what a qualified lead looks like
- Optimised for cost per booked job, not cost per click — the metric that actually matters
- You own the accounts, see all the data, and get plain-English reporting on what changed and why
Free · 20 minutes · We’ll review your account and tell you straight what’s working, what’s wasted, and what it would take to fix it
Booked jobs
What we optimise for
2–4 wks
Typical time to first leads
0
Black-box accounts. Ever.
Before you read another word
Most ad accounts don't fail because ads don't work.
They fail because of everything around the ads.
Here’s what nobody tells you when you sign up with a paid ads agency. The ad itself — the headline, the image, the offer — is maybe 20% of the result. The other 80% is everything they usually get wrong.
The search terms triggering your ads that have nothing to do with your services. The negative keywords they never added. The service areas set too broad, pulling in leads from suburbs you don’t work in. The landing page that sends traffic to your homepage instead of a page built to convert. The call tracking that’s not set up, so nobody knows which leads came from the campaign. The follow-up that doesn’t happen fast enough, so the lead books someone else before you call back.
Most agencies count every form fill and every call as a conversion. They send you a report showing “200 conversions this month” and pat themselves on the back — while you’re trying to figure out why the phone keeps ringing with wrong numbers, price shoppers, and people asking for services you’ve never offered.
The problem isn’t that paid ads don’t work for home service businesses. The problem is that running ads without fixing the targeting, the qualification, the tracking, and the follow-up is the same as pouring water into a leaky bucket and wondering why it’s still empty. Here’s how we fix the bucket first.
Sound familiar?
Google Ads can become a money pit.
Here's exactly how.
These are the exact complaints we hear from home service and trades business owners who’ve tried paid ads before. If any of these land — you’re in the right place.
“Google Ads feels like a money pit.”
You’re putting budget in every week. The agency says “traffic is looking good.” But you’re not seeing the jobs come through, and every month the spend goes out while you’re left wondering what you got for it.
- Full account access from day one, an activity log of every change we make, and weekly reporting tied to qualified calls and booked appointments — not traffic. If the money isn't producing jobs, we change what we're doing until it does.
“Bad leads eating the budget and wasting my team’s time.”
Calls from the wrong suburbs. People asking about services you don’t offer. Price shoppers who ghost you after you send a quote. Meanwhile the budget burns through and your team wastes hours chasing enquiries that were never going to close.
- Tight negative keyword management, geo controls set to your actual service area, and qualification built into the campaign structure — so junk traffic gets cut before it ever reaches your phone. Fewer calls, better calls.
“The agency won’t show me the account or explain what they’re doing.”
You’re paying a management fee every month but the account is in their name, the reporting is a glossy PDF, and when you ask what search terms are triggering your ads, they get vague. You’re funding a black box and hoping the results come.
- You own the account. Full stop. We manage it, but it sits under your Google login. Every search term, every negative, every setting, every change — visible to you at all times. Transparency isn't a feature we offer. It's a basic standard we won't work without.
“Leads come in, but they don’t turn into booked jobs.”
Volume looks okay on paper. But your close rate from ads is poor — because half the leads are low intent, the response time isn’t fast enough, or the follow-up isn’t structured. The campaign looks like it’s working. It isn’t.
- We track qualified calls and real conversions — not every click and every form fill. Then we help tighten the handoff so more of the leads that do come through get answered, followed up, and converted into booked work.
“We’re spending every month but I can’t see where the jobs are coming from.”
You should be able to track every booked job back to the exact ad that produced it.
Good ads produce clear data. If you can’t see what’s working, the account isn’t set up right.
Transparent reporting on qualified calls and booked jobs — not impressions.
Book your free paid ads audit — we’ll show you exactly what’s burning your budget
0
%
Cost per lead reduction in 60 days
The Elevex approach
We don't chase clicks.
We chase booked jobs.
Running paid ads for a home service business is different from running ads for an ecommerce store or a SaaS company. For a business doing $5k–$20k jobs, one good lead closing into a booked job can pay for months of ad spend. But one bad campaign setup can burn that same budget in a week on wrong-service enquiries and price shoppers who were never going to convert.
01
Campaign structure built around your services and locations
Not a generic search campaign pointed at your homepage. Separate campaigns per service type and location, each with its own targeting, bidding strategy, and landing page. Built specifically for your trade and market, not copied from a template.
02
Negative keywords and search term management
The single biggest source of wasted spend in most accounts is search terms that should never have triggered the ad. We audit for waste on day one, add a comprehensive negative keyword list built around home services, and review search terms every week. Waste removal is an ongoing discipline, not a one-time fix.
03
Geo controls matched to your actual service area
Broad location targeting means your ads show to people you’d never take a job from. We set geo targeting to match exactly where you work — the suburbs and postcodes you actually service — and exclude everywhere else. More budget for the right people, zero for the wrong ones.
04
Landing pages that qualify and convert
Traffic sent to a generic homepage converts poorly. We build or coordinate dedicated landing pages for each campaign — pages that match the ad’s promise, showcase the right proof, and filter out price shoppers through the form and copy before they ever reach you.
05
Call tracking and conversion attribution
Every call tracked back to the specific campaign, ad group, and keyword that produced it. Every form submission recorded. Every qualified lead distinguished from every wrong number. You know exactly what your ad spend is producing — in plain English, not impressions and CTR.
06
Speed-to-lead support
A lead unanswered within five minutes is statistically far less likely to book. We help set up the routing and notification systems so no lead sits unanswered — and we build follow-up sequences for leads that don’t pick up on the first call.
07
Plain-English reporting tied to real outcomes
Not a glossy PDF of vanity metrics. A weekly update on what we changed, what it did, and what the account is producing — measured in qualified calls, cost per lead, and cost per booked appointment. If something isn’t working, we tell you first and we change it.
Ready to see what this looks like for your business?
We’ll review your current account or your market and tell you exactly what’s realistic — before you commit to anything.
"
We were getting leads, but half of them were junk. Once the campaign was cleaned up and we started tracking qualified calls properly, the quality improved massively — and the cost per real lead dropped at the same time.
RK
[Name], [Title]
[Home service business] — [Location]
Why Elevex
We understand home service economics.
Most ad agencies don't.
Most paid ads agencies treat a home service business like any other local advertiser. They run the same campaign structure they’d use for a dentist or a gym. They count every form fill as a conversion. They report on impressions and click-through rates. And when you ask why the leads aren’t turning into booked jobs, they tell you the campaign needs more time — or more budget.
We work exclusively with high-ticket local service businesses. We understand that a $150 cost per lead is exceptional for a roofing job worth $12,000 — and that the same $150 cost per lead is catastrophic for a service call worth $300. We build campaigns around those economics. We optimise for cost per booked appointment, not cost per click.
That understanding changes every decision we make — from campaign structure to keyword selection to what we call a conversion.
[X]+
Home service ad campaigns managed — optimised for job values and lead quality, not vanity metrics
Cost/job
The metric we optimise for — not cost per click, not impressions, not CTR
$[X]M+
In tracked ad spend managed with full transparency and client account ownership
What this means for you
Not what we do.
What changes for your business.
Five things that shift when your local SEO is actually done properly.
More of the right calls — and fewer that waste your time
Qualified homeowners in your service area, searching for the specific service you offer, landing on a page that pre-sells your quality before they call. When the phone rings from a paid ad, it should be a real job — not a wrong number, not a price shopper, not someone three suburbs outside your area.
Every dollar of spend working harder
Negative keywords, geo controls, search term cleanup, and bidding strategies aligned to your job economics — these are what separates a profitable ad account from a money pit. Every dollar you stop spending on junk traffic is a dollar that can go back into campaigns that produce real work.
You know exactly what your ads are producing — every week
Which campaigns produced which calls. Which calls became booked appointments. What your cost per qualified lead is, and what your cost per booked job is. In plain English, every week — without having to decode a complicated report or ask for a translation of your own account data.
No more worrying about leads going cold before you call back
Speed to contact matters. A lead that doesn’t get a response within five minutes is dramatically less likely to book. We build the routing, notifications, and follow-up sequences so your leads get handled the moment they come in — whether you’re on the tools or in a meeting.
Full account ownership — no black-box nonsense
You own the Google Ads account. You can see every campaign, every search term, every negative keyword, every change we make. We manage it — but it’s yours. If you ever leave, you take your account history, your data, and your conversion tracking with you. No leverage. No lock-in. Yours, outright.
"
Our old agency hid everything in their own account and kept telling us to increase spend before fixing lead quality. Now we can see the search terms, the negatives, the actual calls coming through. It's a completely different experience.
BN
[Name], [Title]
[Contractor business] — [Location]
How it works
We fix the waste first.
Then we scale.
Most agencies set up a campaign, turn it on, and start optimising from there. We work differently. Before we spend a dollar of your budget on ads, we make sure the account structure, the tracking, the landing page, and the follow-up system are set up to produce real results.
01
Account audit & waste assessment
We pull apart your existing account — search terms that should never have triggered ads, wasted spend on out-of-area impressions, conversion tracking recording the wrong things. We document everything, quantify the waste, and tell you exactly what needs to change before we touch the budget.
02
Campaign build or rebuild
Campaigns built around your specific services, locations, and job types. Keyword lists built around real search behaviour for your trade. Negative keyword libraries added from day one. Geo controls set to your actual service area. Conversion tracking set up for qualified calls and form submissions — before the first ad goes live.
03
Launch & weekly optimisation
Once live, we review search terms weekly and add negatives continuously. We adjust bids based on what’s producing qualified leads. We test ad copy and landing page elements. We monitor for budget efficiency and flag anything burning spend without results — before it becomes a problem.
04
Monthly reporting & strategy
Plain-English report every month: what we did, what changed, what the account produced — qualified calls, cost per lead, cost per booked job. A call to review results and agree next priorities. If something isn’t working, we tell you first and we tell you what we’re changing.
03
Launch & weekly optimisation
Once live, we review search terms weekly and add negatives continuously. We adjust bids based on what’s producing qualified leads. We test ad copy and landing page elements. We monitor for budget efficiency and flag anything burning spend without results — before it becomes a problem.
04
Monthly reporting & strategyMonthly reporting
Plain-English report every month: what we did, what changed, what the account produced — qualified calls, cost per lead, cost per booked job. A call to review results and agree next priorities. If something isn’t working, we tell you first and we tell you what we’re changing.
Most clients see meaningful lead flow within the first 2–4 weeks of a properly built campaign.
The first 30 days are also when we make the most aggressive waste-removal changes — so results typically improve week on week as the account gets cleaner and the budget works harder.
Book your free paid ads audit — let’s map out what it would take to turn your ad spend into booked jobs
We’ll review your current account or your market and give you a straight answer on what’s realistic before you commit.
Results
What paid ads look like
when they're actually working.
Not impressions. Not click-through rates. Qualified calls, booked appointments, and cost per job — the numbers that matter.
0
Booked roof inspections in 30 days. Before: broad targeting, no negatives, every form fill counted as a conversion. After: rebuilt from the ground up, tightened geo, dedicated landing page. 22 booked inspections in month one.
0
%
Cost per qualified lead down in 60 days. Before: running campaigns with no negative keywords, wrong-service calls, high cost per lead. After: waste removed, search terms rebuilt, negative library added. Same budget, dramatically better results.
0
×
Return on ad spend in 45 days. Meta ads running to a general homepage, no qualification, high drop-off. After: dedicated treatment page, form pre-qualification, call tracking wired in. 4.2x ROAS and cost per booking down 60%.
We’ll show you what a properly built campaign could look like for your business — and what your current setup is actually costing you.
What’s included
The complete local SEO program
for home service businesses.
Here’s exactly what we do. Not a vague management retainer. A specific set of things, done consistently, with full visibility, and reported in language you can actually understand.
Account setup & structure
- Full account audit and waste removal on existing campaigns
- Campaign structure built per service type and location
- Keyword research specific to your trade and service area
- Negative keyword library built and applied from day one
- Geo controls set to your exact service area
- Conversion tracking — qualified calls, forms, booked appointments
Ongoing management
- Weekly search term review and negative keyword additions
- Bid strategy adjustments based on lead quality data
- Ad copy testing and rotation
- Landing page coordination or recommendations
- Budget pacing and efficiency monitoring
- Waste removal as an ongoing discipline, not a one-time fix
Tracking & transparency
- You own the account — full access at all times
- Call tracking setup and attribution per campaign
- Form submission tracking and lead quality logging
- Weekly change log — what we adjusted and why
- No black-box reporting, no glossy PDFs hiding bad results
Reporting & strategy
- Monthly plain-English report — calls, cost per lead, cost per booked job
- Monthly strategy call to review results and agree next priorities
- Honest assessment of what's working and what isn't
- Proactive recommendations — we come to you with ideas
Bonus 1 — included free
Lead Quality Scorecard
A simple system for your team to quickly assess each incoming lead — serious buyer, price shopper, or junk — so you can prioritise follow-up time and spot patterns in what the campaign is producing. Worth $[X] on its own.
Bonus 2 — included free
Negative Keyword Starter Pack
A comprehensive negative keyword list built specifically around home services and trades — the first and most important layer of waste removal, applied to your account from day one before a single dollar of live budget is spent.
Bonus 3 — included free
Speed-to-Lead Checklist
A practical checklist for how to answer, route, and follow up paid ad leads before they go cold — covering response time benchmarks, what to say on the first call, and how to structure follow-up for leads that don’t pick up immediately.
Here’s what you’re getting
Account audit and waste removal
$[X] value
Campaign build per service/location
$[X] value
Keyword research and negative keyword library
$[X] value
Conversion tracking setup
$[X] value
Weekly search term management and optimisation
$[X] value
Monthly reporting and strategy calls
$[X] value
Lead quality scorecard (bonus)
Free ($[X] value)
Negative keyword starter pack (bonus)
Free ($[X] value)
Speed-to-lead checklist (bonus)
Free ($[X] value)
Total value
$[X]
Your investment
From $[X]/month
Management fee, excluding ad spend. Depends on the number of campaigns, services, and locations. Ad spend is set based on your job economics and target lead volume — we’ll give you a specific recommendation on the audit call before you commit to anything.
One thing worth knowing
We only take on a limited number of
paid ads clients at any one time.
Running paid ads well requires weekly attention — search term reviews, bid adjustments, waste removal, landing page testing, conversion tracking monitoring. If we take on too many clients at once, we become the kind of agency that sets it, forgets it, and sends a report at the end of the month.
That’s the standard we’re built to avoid. Book a paid ads audit now — it’s free, takes 20 minutes, and locks in your spot while we confirm we’re a fit.
Common questions
Straight answers. No fluff.
How much should I spend on ads?
It depends on your average job value, your target number of booked jobs per month, and how competitive your market is. If your average job is worth $5,000 and you want 10 booked jobs per month, you need a campaign efficient enough to produce qualified leads at a cost that makes that math work. We’ll run through the numbers on the audit call — so you go in knowing what level of spend makes sense before you commit.
How fast will I see leads?
With a properly built campaign, most clients see meaningful lead flow within the first 2–4 weeks. The first 30 days are also the most aggressive for waste removal — so lead quality typically improves week on week as we clean up the account. Paid ads produce results faster than SEO, but the first few weeks are about getting the foundation right, not just turning on the tap.
What if the leads are poor quality?
We take lead quality seriously and actively manage it. Every week we review the search terms triggering your ads and cut anything that shouldn’t be there. Every month we review what the calls actually produced and use that to refine targeting. If you’re getting poor leads, we want to know — and we have specific levers to pull to improve quality. We don’t just look at conversion volume and call it a win.
Do you manage Google Ads, Meta Ads, or both?
Both, depending on what’s right for your business and market. Google Search Ads are typically the highest-intent channel for home services — people searching for what you do right now. Meta Ads can work well for higher-consideration services or for retargeting. We’ll recommend the right channel mix on the audit call based on your specific service type and location.
Do you manage Local Services Ads (LSAs)?
Yes. LSAs can be a strong channel for trades and home services — but they come with their own lead quality issues, including spam leads and junk calls that Google sometimes charges for. We manage LSA campaigns with the same attention to lead quality as standard Google Ads, including dispute processes for invalid leads.
Can you work with my existing ad account?
Yes. If you’re already running ads, we prefer to start with a full account audit — identifying waste, reviewing the campaign structure, checking conversion tracking, and assessing lead quality. In most cases we can clean up and rebuild an existing account rather than start from scratch, which means less disruption to any existing performance.
What if I also need landing pages?
Landing pages are a critical part of any paid ads campaign — traffic sent to a generic homepage converts poorly. If you’ve already engaged us for Landing Pages & Funnels, we coordinate the two services directly. If not, we’ll assess what you currently have on the audit call and recommend whether a dedicated landing page build is needed before the campaign goes live.
Does this integrate with the full Growth Engine?
Yes — and it’s more powerful when it does. Paid ads as a standalone service produces results. Paid ads combined with a high-converting landing page, a lead nurture sequence, and proper reporting produces dramatically better results because every part of the funnel is working together. Most clients who start with paid ads expand into the full Growth Engine once they see what a properly integrated system looks like.
Ready to stop burning budget
on bad leads?
Book a free paid ads audit. We’ll look at your current account, review your market, and give you a straight answer on what your ads are actually producing, what they should be producing, and what it would take to close the gap. No jargon. No pressure.
What we cover on the audit call
- What your current account is actually producing — and where the waste is
- What your current account is actually producing — and where the waste is
- What a properly built campaign would look like for your services and service area
- An honest assessment of realistic lead volume and cost per job at your budget level
- Free — no strings attached
- 20 minutes
- We'll review your account live on the call
- Response within 1 business day
P.S. — If you’ve scrolled to the bottom without reading everything, here’s what matters: if your current agency won’t show you the account, won’t explain the numbers, or keeps telling you to spend more before fixing lead quality — that’s not a partnership, that’s a liability. The audit is free, takes 20 minutes, and will show you exactly what your ad spend is and isn’t producing. We only take on a limited number of paid ads clients. If you’re ready, book your spot now.
P.P.S. — The goal isn’t more clicks. It’s more booked jobs from people in your service area who actually want the work done. If that’s what you’re looking for, we should talk.