Results
Real businesses.
Real jobs. Real numbers.
We don’t report impressions or click-through rates. Every result here is measured in the thing that actually matters to a local service business owner — calls, booked appointments, qualified leads, and revenue in the door.
$[X]M+
Revenue generated
[X],000+
Qualified enquiries
[X]+
Campaigns run
These results span home improvement, trades, and high-ticket local services across multiple markets. Every case study reflects a real engagement — a specific problem, a specific strategy, and a specific outcome. Numbers are the real thing: cost per lead, cost per booked job, ROAS, ranking positions, and enquiry volumes. No vanity metrics. No “increased brand awareness.” If we can’t point to an outcome a business owner cares about, it doesn’t make it onto this page.
What these results typically include
- Qualified calls and booked appointments
- Cost per lead and cost per booked job
- Return on ad spend (ROAS)
- Google Maps 3-pack rankings
- Enquiry rate improvements
- Organic lead volume from SEO
Results
What local SEO done properly
actually produces.
SEO takes longer than paid ads to show results. But it compounds. Here’s what that looks like in practice.
0
Booked inspections · Month 1
From zero paid ads to 22 booked roof inspections in the first 30 days
Before: a generic website, no paid advertising, relying entirely on word-of-mouth. After: a dedicated landing page matched to Google Search campaigns, tight geo controls, and call tracking from day one. First enquiry within 48 hours of launch.
0
%
Enquiry rate · Up from 1.8%
Enquiry rate tripled in 6 weeks on the same ad spend
Same traffic. Same budget. A new dedicated landing page built around one offer, one suburb, one CTA — and a short form that took 30 seconds to fill out. Enquiry rate went from 1.8% to 6.4% in six weeks without touching the ads.
0
x
Return on ad spend · 45 days
4.2× ROAS and cost per booking down 60% in 45 days
Before: Meta ads running to the clinic’s homepage, no qualification, high drop-off. After: a dedicated treatment page with pre-qualification in the form copy, call tracking wired in, and lead routing set up. Same budget — completely different results.
0
Maps 3-pack terms · 5 months
Maps 3-pack for 12 “service + suburb” search terms in 5 months
Before: GBP half-set-up, wrong categories, no service pages. After: full GBP overhaul, six service + city pages built, citation clean-up across major directories. Ranking in the Maps 3-pack for core search terms within five months. Organic now a meaningful share of monthly enquiries.
0
%
Cost per lead reduction · 60 days
Cost per qualified lead down 58% in 60 days without reducing volume
Before: a running Google Ads campaign with no negative keywords, showing for services they didn’t offer, costing well above target CPL. After: waste removed, search term list rebuilt from scratch, negative keyword library added, geo controls tightened. Same budget — dramatically better results.
0
x
Calls from website · 3 months
Calls from the website doubled within 3 months of a full rebuild
Before: a slow, desktop-first site with no project gallery and no clear CTA. Phone number buried in the footer. After: mobile-first rebuild with tap-to-call above the fold on every page, real patient photos, and reviews prominent on the homepage. Calls doubled within the first quarter.
+[X]
0
%
Organic calls · 6 months
Organic calls up significantly in 6 months — reducing dependence on paid ads
Before: relying entirely on paid ads, no organic presence, invisible on Google Maps. After: GBP optimisation, service + city pages for each suburb, review velocity strategy. Organic calls now contributing meaningfully to monthly lead flow — same budget going further.
40-60
Exclusive enquiries/month
40–60 exclusive enquiries per month for a landscaper who’d relied on word-of-mouth for years
Before: no paid presence, growth entirely dependent on referrals. After: a full funnel built around their three core services — deck builds, landscaping, outdoor entertaining areas — with a dedicated page per service and automated follow-up wired in. Delivered within 90 days of launch.
Pg1
Primary search terms · 4 months
Page 1 for primary “service + city” terms in 4 months after years of invisibility
Before: ranking on page 3+ for their main service terms, no local visibility. After: technical audit actioned, new service + suburb pages built, internal linking restructured, GBP overhauled. Page 1 for primary terms within four months — and enquiry quality shifted as intent-driven traffic increased.
0
Booked inspections · Month 1
From zero paid ads to 22 booked roof inspections in the first 30 days
Before: a generic website, no paid advertising, relying entirely on word-of-mouth. After: a dedicated landing page matched to Google Search campaigns, tight geo controls, and call tracking from day one. First enquiry within 48 hours of launch.
0
x
Return on ad spend · 45 days
4.2× ROAS and cost per booking down 60% in 45 days
Before: Meta ads running to the clinic’s homepage, no qualification, high drop-off. After: a dedicated treatment page with pre-qualification in the form copy, call tracking wired in, and lead routing set up. Same budget — completely different results.
0
%
Cost per lead reduction · 60 days
Cost per qualified lead down 58% in 60 days without reducing volume
Before: a running Google Ads campaign with no negative keywords, showing for services they didn’t offer, costing well above target CPL. After: waste removed, search term list rebuilt from scratch, negative keyword library added, geo controls tightened. Same budget — dramatically better results.
0
Maps 3-pack terms · 5 months
Maps 3-pack for 12 “service + suburb” search terms in 5 months
Before: GBP half-set-up, wrong categories, no service pages. After: full GBP overhaul, six service + city pages built, citation clean-up across major directories. Ranking in the Maps 3-pack for core search terms within five months. Organic now a meaningful share of monthly enquiries.
+[X]
0
%
Organic calls · 6 months
Organic calls up significantly in 6 months — reducing dependence on paid ads
Before: relying entirely on paid ads, no organic presence, invisible on Google Maps. After: GBP optimisation, service + city pages for each suburb, review velocity strategy. Organic calls now contributing meaningfully to monthly lead flow — same budget going further.
Pg1
Primary search terms · 4 months
Page 1 for primary “service + city” terms in 4 months after years of invisibility
Before: ranking on page 3+ for their main service terms, no local visibility. After: technical audit actioned, new service + suburb pages built, internal linking restructured, GBP overhauled. Page 1 for primary terms within four months — and enquiry quality shifted as intent-driven traffic increased.
40-60
Exclusive enquiries/month
40–60 exclusive enquiries per month for a landscaper who’d relied on word-of-mouth for years
Before: no paid presence, growth entirely dependent on referrals. After: a full funnel built around their three core services — deck builds, landscaping, outdoor entertaining areas — with a dedicated page per service and automated follow-up wired in. Delivered within 90 days of launch.
0
%
Enquiry rate · Up from 1.8%
Enquiry rate tripled in 6 weeks on the same ad spend
Same traffic. Same budget. A new dedicated landing page built around one offer, one suburb, one CTA — and a short form that took 30 seconds to fill out. Enquiry rate went from 1.8% to 6.4% in six weeks without touching the ads.
0
x
Calls from website · 3 months
Calls from the website doubled within 3 months of a full rebuild
Before: a slow, desktop-first site with no project gallery and no clear CTA. Phone number buried in the footer. After: mobile-first rebuild with tap-to-call above the fold on every page, real patient photos, and reviews prominent on the homepage. Calls doubled within the first quarter.
- Qualified calls and booked appointments — not total calls, not form fills from bots, not price shoppers who never respond.
- Cost per lead and cost per booked job — the economics that actually tell you whether an ad campaign is working for your specific business.
- Ranking movements and local visibility — Maps 3-pack placements and page 1 positions for "service + city" terms that produce real calls.
- Enquiry rate improvements — what percentage of visitors to a page take the action we want them to take. The metric that tells you if the page is actually doing its job.
A note on how we measure
A note on how we measure
what you can take to the bank.
Every result on this page is tied to an outcome a business owner actually cares about. No “increased brand awareness.” No impressions. No follower counts. If it doesn’t connect to calls, booked jobs, or revenue — it doesn’t make the cut.
Want a result like this
for your business?
Book a free strategy call. We’ll look at your current setup, your market, and your goals — and tell you honestly what results are realistic and what it would take to get there.
- Free — no strings attached
- 15 minutes
- Honest assessment of what's realistic
- Response within 1 business day