Local SEO · For home service & trades businesses
People are searching for what you do.
They just can't find you.
Every day, homeowners in your area are typing “[your service] near me” into Google and calling whoever shows up in the Maps 3-pack. We run no-BS local SEO built specifically for home service and trades businesses — focused on Google Maps, service + city pages, and real results measured in calls and quote requests, not keyword charts.
- Google Business Profile, service + city pages, citations, and reviews — the things that actually move the needle
- Reported in plain English: calls from Maps, form leads from organic, rankings that matter
- Month-to-month after the initial period — we earn our place every single month
Free · 20 minutes · We’ll show you where you rank, what’s missing, and what it would take to fix it
3-pack
Our Maps focus
2–4 mo
Typical ranking movement
0
Vague reports. Ever.
Before you read another word
Most SEO retainers are quietly doing
the bare minimum and hoping you don't notice.
Here’s how it usually goes. You sign up with an SEO agency. The first month is full of energy — audits, strategy docs, big talk about page one. Then month two arrives. You get a report with some keyword rankings and a note about “ongoing link building.” Month three, same report. Month four, you’re wondering if anything is actually happening. By month six you’ve spent thousands and the phone isn’t ringing any more than it did before.
That’s not a coincidence. It’s a business model. Low-effort retainers, high client volume, vague reports that are hard to dispute. You don’t know what “good SEO” looks like, so it’s easy to stay confused and keep paying.
Here’s what most agencies don’t want you to know: for a local home service business, the work that actually moves the needle is specific, concrete, and entirely visible. Google Business Profile. Service + city pages. Local citations. Reviews. Technical fixes. That’s it. You can see all of it. You can track every lead back to it.
If your current SEO agency can’t show you exactly which calls and form submissions came from organic search and Google Maps this month — they’re not doing the work. Or they’re doing work that doesn’t matter. Here’s what actually does.
Sound familiar?
You're not being paranoid.
Your SEO probably isn't working.
These are the exact complaints we hear from home service and trades business owners who’ve been burned before. If any of these land — you’re in the right place.
Every month you get a PDF with keyword graphs and a line about “building backlinks.” No specifics. No changes you can see on your own site. No idea if any of it is real.
- Every month we send you a plain-English activity log — exactly what we changed on your site and GBP, what moved, and how many calls and form leads came from organic and Maps. You see the work. You see the results.
“Not showing in the local 3-pack when people search ‘[service] near me’.”
Your competitors fill the top three Maps spots. You’re either buried further down or not there at all. Potential customers assume you’re too small, not legitimate, or out of business.
- We optimise your Google Business Profile, local citations, on-site signals, and review velocity — specifically to break into the Maps 3-pack for your core services and suburbs. A concrete plan with clear targets.
“My SEO company pumps out generic blogs and ignores what actually matters.”
- We build dedicated service + city pages for every combination of job type and location that matters for your business. Not blogs about "the history of plumbing." Pages that actually produce calls.
“A big agency made grand promises, locked me in, and I lost leads for months.”
- We set realistic expectations upfront — honest timeframes based on your market and competition — and work month-to-month after the initial setup period. If we're not doing the work we said we would, you can walk.
“I’m paying every month and I still can’t see us on Maps.”
You should be able to track every call back to SEO.
Showing up in Maps 3-pack is the difference between the call and the miss.
Book your free SEO audit call — we’ll show you exactly where you rank and what’s missing
3-pack
Our primary ranking target
The Elevex approach
No-BS local SEO.
Built for home services. Measured in calls, not charts.
Local SEO for a home service business is not complicated. It’s just rarely done properly. There are five things that actually determine whether you show up in Google Maps and organic results for “your service + your city.” Most agencies either ignore them, do them badly, or bury them under content work that sounds impressive but doesn’t move the needle.
We focus on exactly those five things. Nothing else.
01
Google Business Profile — your most important local SEO asset
Most businesses have their GBP half-set-up with wrong categories, missing services, outdated photos, and no posting activity. We optimise every element and keep it active every month. A properly optimised GBP alone is often enough to move into the 3-pack for lower-competition searches.
02
Service + city pages that rank for what people actually search
“Roof replacement Inner West Sydney.” “HVAC service Geelong.” These are the searches that turn into booked jobs. If you don’t have a dedicated, properly optimised page for each combination, you’re invisible for those searches. We build them, write the copy, and structure them to rank.
03
Local citations and NAP consistency
Google uses consistency across business directories — name, address, phone — as a trust signal for local rankings. Most local businesses have a mess of inconsistent, outdated, or duplicate listings. We clean them up and build new ones where they matter.
04
Technical fixes that stop Google ignoring you
Slow page speed, missing schema markup, crawl errors, weak internal linking — these are the invisible barriers that stop an otherwise good site from ranking. We audit, identify, and fix the issues that are actively working against you.
05
Review velocity and reputation strategy
06
Monthly reporting that shows real work and real leads
Ready to see what this looks like for your business?
"
Every SEO company before just sent keyword charts. Now I can actually see calls and form leads coming from 'plumber [city]' and Maps. Took a few months, but organic brings in steady work — and it compounds.
SR
[Name], [Title]
Why Elevex
We work in home services and trades.
Not every industry under the sun.
Most SEO agencies will take on a roofing company in the morning, a SaaS startup at lunch, and a fashion brand in the afternoon. You get a junior account manager who has never thought about how someone searches for a plumber at 7pm on a Sunday night when their hot water system dies.
We work exclusively with high-ticket local service businesses. We understand the search behaviour of homeowners making high-value purchasing decisions. We know which ranking factors matter for trades and home services. And we understand the difference between a vanity ranking that brings in browsers and a “service + city” page that brings in buyers ready to book.
That focus is the difference between an SEO retainer that compounds into a reliable lead channel and one that produces reports while your phone stays quiet.
[X]+
[X] mo
Maps
3-pack rankings for “service + city” terms across multiple markets
What this means for you
Not what we do.
What changes for your business.
Five things that shift when your local SEO is actually done properly.
Paid ads charge you every time someone clicks. SEO builds an asset that keeps producing leads for free. A strong Maps listing and well-ranked service pages compound over time — the longer they’re live and optimised, the more calls they generate at no additional cost per lead.
You’re less dependent on ads when they get expensive or unreliable
Ad costs go up. Local Service Ad rules change. Lead platform quality drops. A business with strong organic and Maps presence has a stable base of inbound enquiries that isn’t at the mercy of any one platform’s pricing or policy decisions.
You can leave if we’re not performing — no long contracts
After the initial setup period, we work month-to-month. If we’re not delivering the activity and results we committed to, you can walk with 30 days’ notice. No 12-month lock-in. No penalties. We earn our place every single month.
"
Our Google Business and service pages were a mess. Once they were cleaned up and built out properly, we started showing in the 3-pack for our main suburbs. Calls from Google almost doubled within four months.
MT
[Name], [Title]
How it works
From brief to live in 2–3 weeks.
We handle everything.
You don’t need to brief a copywriter, manage a designer, chase a developer, and figure out tracking yourself. We do all of it. Here’s what the process looks like from the moment you say go.
01
SEO audit & suburb mapping
Full audit of your GBP, website, existing rankings, and local competition. Then we map every “service + suburb” combination that matters for your business. This becomes the master plan for everything that follows.
02
Foundation build
GBP overhaul. Service + city pages built and published. Citation clean-up. Technical fixes actioned. Review strategy set up. The heavy lifting that creates the foundation for everything else to build on. Most agencies skip this. We don’t.
03
Monthly optimisation
GBP posts and updates, new service pages for additional suburbs or services, ongoing citation building, review velocity work, internal linking improvements, and tracking refinements. Compounding improvements every month.
04
Monthly reporting
Plain-English report every month: what we did, what changed, where your rankings moved, and how many calls and form submissions came from organic and Maps. You see the work. You see the results. Period.
03
Monthly optimisation
GBP posts and updates, new service pages for additional suburbs or services, ongoing citation building, review velocity work, internal linking improvements, and tracking refinements. Compounding improvements every month.
04
Plain-English report every month: what we did, what changed, where your rankings moved, and how many calls and form submissions came from organic and Maps. You see the work. You see the results. Period.
Realistic timeframes — set upfront, not after you’ve paid
Most clients see meaningful ranking movement in months 2–4. Lead volume from SEO typically builds from month 3–6 onward, depending on market competition and your starting point. We’ll tell you what to expect for your specific situation on the audit call.
Book your free SEO audit call — let’s map out exactly where you stand and what it would take to rank
We’ll check your GBP, your rankings, and your competition on the call and give you a straight answer on what’s realistic.
Results
What local SEO done properly
actually produces.
SEO takes longer than paid ads to show results. But it compounds. Here’s what that looks like in practice.
Maps 3-pack for 12 “service +
suburb” terms in 5 months
Before: GBP with wrong categories, ranking
nowhere. After: full overhaul, six service +
city pages built, citation clean-up. 3-pack
placement for core search terms within five
months.
Organic calls up significantly in 6
months
Before: relying entirely on paid ads, invisible
on Maps. After: GBP optimisation, service
area pages per suburb, review strategy.
Organic calls now covering a meaningful
share of monthly lead flow.
Page 1 for primary “service + city”
terms in 4 months
Before: ranking page 3+ for their main service terms, losing enquiries to competitors. After: technical audit actioned, new service pages, internal linking restructured. Page 1 within four months.
We’ll show you exactly where your competitors are outranking you — and what it would take to change that.
What’s included
The complete local SEO program
for home service businesses.
Here’s exactly what we do every month. No mystery. No blogs about things that never rank. Concrete work on the things that actually determine whether you show up in Maps and organic when your customers are searching.
Google Business Profile
- Full GBP overhaul — categories, services, photos, attributes
- Monthly posts, updates, and Q&A management
- Call and click tracking setup and monitoring
- Ongoing optimisation based on Maps performance data
Service + city pages
- Keyword and suburb mapping for every combination that matters
- Dedicated landing pages built and published per service/location
- Structured, optimised copy written for each page
- Internal linking to support rankings across the site
Technical & citations
- Full technical SEO audit and priority fixes
- Local citation audit, clean-up, and new builds
- NAP consistency across major directories
- Schema markup, site speed, and crawl error fixes
- Monthly activity log — what we did, what changed, what moved
- Call tracking and form lead attribution from organic and Maps
- Honest ranking reports — terms that produce calls, not vanity keywords
- Review request system and templates for your team
Keyword & Suburb Map Workshop
Review Request Templates
Tracking Setup Verification
Here’s what you’re getting
GBP optimisation and monthly management
$[X] value
Service + city page build and copywriting
$[X] value
Technical SEO audit and fixes
$[X] value
Local citation audit and build
$[X] value
Monthly activity reporting and lead tracking
$[X] value
Keyword & suburb mapping workshop (bonus)
Free ($[X] value)
Review request templates (bonus)
Free ($[X] value)
Tracking setup verification (bonus)
Free ($[X] value)
Total value
$[X]
Your investment
Retainer pricing depends on the number of service areas, the competitiveness of your market, and how much foundation work is required upfront. We’ll give you a specific quote on the audit call — before you commit to anything.
One thing worth knowing
We cap the number of
SEO clients we work with.
SEO done properly requires consistent attention — monthly GBP updates, new pages, citation work, review strategy, tracking reviews. If we take on too many clients, we become the kind of agency that does the minimum and sends vague reports. That’s exactly what we’re built to avoid.
We limit our active SEO engagements so every client gets real work, every month, with full transparency. Right now we have limited spots available for new SEO engagements this quarter.
Common questions
Straight answers. No fluff.
How long until I see results?
Honest answer: it depends on your market competitiveness, your current GBP and site state, and how many service + city combinations we’re targeting. For lower-competition suburbs and services, meaningful ranking movement often comes within 2–4 months. For highly competitive markets, 4–6 months is more realistic. We’ll give you a specific honest estimate on the audit call based on your actual situation — not a generic promise designed to close the sale.
How do I know you're actually doing real work each month?
Every month you receive a plain-English activity log showing exactly what we changed on your site and GBP, plus ranking movements and lead attribution from calls and form submissions. If you can’t see concrete work being done, we haven’t done it. This is a non-negotiable standard — it’s how we’re fundamentally different from retainers that send keyword charts and hope you don’t ask questions.
Can you guarantee I'll get into the Google Maps 3-pack?
No ethical SEO provider can guarantee specific rankings — Google’s algorithm isn’t ours to control. What we can guarantee is that we’ll execute the specific, proven work that gives local businesses the best chance of ranking in Maps and organic: GBP optimisation, service pages, citations, reviews, and technical fixes. We’ll show you the work. We’ll show you the results. And we’ll tell you honestly if something isn’t working and why.
What's the difference between this and what most SEO agencies do?
Most SEO agencies for local businesses focus on content volume — blogs, generic articles, backlinks — and report on keyword rankings without tying anything to actual leads. We focus on the five things that determine local visibility: GBP, service + city pages, citations, reviews, and technical health. And we report on calls and form submissions from organic and Maps — not just rankings.
I've been burned by SEO before. Why should I trust this?
Because we show you the work before you pay for the next month, not after you’ve committed to a year. After the initial setup period, we work month-to-month. You can see exactly what we’re doing. You can see exactly what it’s producing. And if you feel we’re not delivering what we committed to, you can leave with 30 days’ notice. We don’t trap clients because we don’t need to.
Do you do SEO for all types of businesses?
No. We work exclusively with high-ticket local service businesses — home improvement, trades, and other local services with $3k+ average job values. This focus means we understand your customers, your search landscape, and your conversion patterns in a way a generalist agency doesn’t. It’s why our approach works specifically for businesses like yours.
Does this work alongside paid advertising?
Yes — and it should. SEO and paid ads serve different purposes. Ads give you immediate visibility; SEO builds a compounding organic asset over time. Most of our clients run both. As their SEO builds momentum, they often reduce ad spend on terms where they’re now ranking organically — keeping the traffic without paying for every click. Both can be managed under the full Elevex Growth Engine if you want everything handled in one place.
Let's find out where you actually
stand in local search.
Book a free SEO audit call. We’ll look at where you currently rank for your key “service + city” searches, check your Google Business Profile, identify what’s missing, and tell you straight whether SEO is worth pursuing in your market and at what investment level.
What we cover on the audit call
- Where you currently rank for your key "service + city" search terms
- A live review of your Google Business Profile — what's missing and what it's costing you
- What your competitors are doing that you aren't, and how big the gap is to close
- An honest assessment of whether SEO is worth it in your market and what realistic results look like
- Free — no strings attached
- 20 minutes
- We'll review your GBP and rankings live on the call
- Response within 1 business day
P.S. — If you’ve scrolled to the bottom without reading everything, here’s what matters: people in your area are searching for what you do right now, and your competitors are getting those calls because they show up in Maps and organic results and you don’t. The audit is free, takes 20 minutes, and will show you exactly where the gap is and what it would take to close it. We only take on a limited number of SEO clients per quarter. If you’re ready, book your spot now.
P.P.S. — Even if you decide not to move forward, you’ll leave the call knowing what’s realistic for your market, how long it should take, and exactly what to look for so you don’t get ripped off by the next agency that promises you the world and sends keyword charts. That’s worth 20 minutes of anyone’s time.